How events can leverage Social Influencers

Influencer marketing expert and ABC’s Gruen Transfer panellist, Carolyn Miller, Managing Director from The Honeycomb Effect revealed the 7 different types of influencers all event professionals must consider in their communications plan:

1. Celebrities
2. Authorities
3. Amplifiers
4. Journalists
5. Thought Leaders
6. Critics
7. Connectors

She used former Bachelor star Tim Robards as an example of how his appearance at coffee-branded event created unprecedented levels of engagement with the attendees. She also cited Qantas chief Alan Joyce as an ‘authority influencer’ to demonstrate how different influencers can help clients achieve different goals.

Wrap Up of Melbourne Edge 2018

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